Advocacy Awareness & Sustainable Services (AASS), in collaboration with Green Tourism Pakistan (GTP), proudly presents Green Tourism Travel Connect 2026, Pakistan’s premier three-day tourism conference and exhibition, scheduled to be held from September 25–27, 2026, at the Jinnah Convention Centre, Islamabad.

Green Tourism Travel Connect 2026 is a flagship national initiative dedicated to advancing sustainable tourism, promoting Pakistan’s unparalleled cultural and natural heritage, and positioning the country as a leading destination for responsible tourism and investment. The conference aligns with Pakistan’s vision of fostering inclusive economic growth through tourism development, cultural preservation, environmental sustainability, and strategic public-private partnerships.

Bringing together government institutions, tourism authorities, policymakers, international organizations, investors, hospitality leaders, tour operators, development partners, entrepreneurs, academia, cultural organizations, media representatives, and local communities, the conference will serve as a dynamic platform for dialogue, collaboration, and innovation. Through high-level policy discussions, investment forums, B2B networking sessions, exhibitions, provincial cultural pavilions, destination showcases, and knowledge-sharing sessions, participants will explore practical solutions for building a resilient, competitive, and sustainable tourism ecosystem.

A key highlight of the conference will be the Provincial Cultural Pavilions, showcasing the rich heritage, traditions, cuisine, handicrafts, history, tourism destinations, and investment opportunities from across Pakistan. These immersive experiences will celebrate the country’s cultural diversity while creating new opportunities for artisans, local businesses, tourism enterprises, and destination marketing organizations.

Green Tourism Travel Connect 2026 is designed to strengthen collaboration between the public and private sectors, encourage domestic and international tourism investment, promote eco-friendly and community-based tourism, and accelerate digital innovation within the travel and hospitality industry. By fostering strategic partnerships and showcasing Pakistan’s tourism potential to national and international audiences, the conference aims to contribute meaningfully to economic development, job creation, environmental conservation, and cultural exchange.

As Pakistan continues to emerge as one of the world’s most promising tourism destinations, Green Tourism Travel Connect 2026 will serve as a catalyst for shaping the future of sustainable tourism connecting people, cultures, businesses, and destinations while showcasing the true spirit and extraordinary beauty of Pakistan to the world.